When I wanted to become a main chain of dispensaries, I knew I needed to invest in some SEO services.
Word of mouth advertising was good enough for one store.
I lived in a small town and it was easy to find the store. I had a facebook page and that was good enough. When business started booming and I looked at opening three more stores in opposite directions, I needed to make sure they did well. I immediately contacted a search engine optimization business for assistance. They got me a professional website that you just click on which location you are searching for. Then you get directed to that specific area’s company website. Each location has their own page and information about the store there. Also there are pages for curbside pickup and cannabis delivery. Those were two services I could never offer before. I also have a vape lounge in one area and a dab bar in another. The SEO business has been great about linking all the stores together but making sure their website is unique. I also have social media for each of the stores that someone else handles. With managing that many people and locations, I couldn’t do facebook for four different businesses. It isn’t just facebook either. Twitter and google also have posts going up each month. I think my new stores are going to be a success since I invested in online marketing services. I have gotten the name and services out there. People can find my store on google so easily too.